Women & Men's Health Club Gym Franchise Opportunities in Ireland 
Gym Franchises Fit4less Ireland 2012
Fit4less Franchise in Ireland offers a strong consumer proposition that clearly identifies our market position as the "No Frills" alternative to more expensive full service health clubs in Ireland.
First consumers embraced the 'no frills' airlines, offering online booking and big savings, and then 'no frills' supermarkets began to outperform the more established brands on our High Streets.
Consumers understand the 'no frills' approach popularised by Hotels, Airlines and Supermarkets. Fit4less offers you the opportunity to rapidly establish a dominant local position in the emerging 'no frills' segment of the Irish fitness club sector, allowing you to turn the current economic climate to your advantage by offering local consumers an unbeatable opportunity to "get fit for less". The standard of many health clubs in Ireland is undisputed; arguably we have many of the best in the world.
Although these clubs are ideal for the sports fanatics that enjoy swimming, tennis, studio classes, huge gyms and luxurious locker rooms, for many consumers these facilities are rarely, if ever used.
These consumers simply want the availability of a regular gym session at a sensible price and don't want to feel guilty about paying €50+ a month for their occasional work out. Now Fit4less by énergie, brings you 'no frills' fitness clubs, offering members great quality at an affordable price.
The Fit4less key brand drivers:
Our clubs are operated to a fixed model based on the following drivers:
- Proven targeted marketing campaigns highlight our 'Low cost'
- Online joining and smart use of technology reduce administration
- Reduced infrastructure costs through multi-skilled workforce
- Tight operational cost controls
- A simple business model with minimal competition
Research has confirmed that due to the credit crunch, Irish residents are embracing a 'no frills' lifestyle in an effort to cut costs. A study by Abbey found 58% of Irish consumers are more likely to fill their shopping trolleys with value products.
Flashy purchases are shunned as a waste of money, whilst shopping on a budget is considered aspirational. “Sales are booming at the club, it’s so easy to promote the Fit4less low cost message, members just love the experience and price!” Ben Palmer
A gap in the market...
The health and fitness sector has developed exponentially over the past fifteen years and it is widely recognised that demand will outstrip supply for some years to come.
Around 11.9% (and growing) of the population currently using a fitness facility (7.3% currently use a private members fitness facility). The Irish fitness sector has seen a very clear bias towards developing the premium end of the market; many leading groups have arguably lost their early 'affordable fitness' approach in the pursuit of achieving an ever higher yield per member.
This behaviour has further highlighted the potential of a true low cost alternative in Ireland.
The solution:
Fit4less appeals to customers who recognise the quality and equipment required in a modern gym, but our members don't pay for the vast array of rarely used facilities and services offered by other health clubs. Whilst Fit4less is a new 'no frills' concept in the fitness sector, it is built upon the strong foundations of the energie fitness club model and supported by the energie group, which now operates over 80 clubs.
The clubs themselves are sized from 4000sq.ft upwards, they operate on what by normal industry standards would be a skeleton staff, members join online whether in our club using our joining zone, or at home or work, saving administration time and resources.
Club access is via our biometric (finger print) readers which control club access; this both improves security and saves on membership card production costs. The real joy of the Fit4less brand is the simplicity and consumer friendly nature of the offering, making it a rewarding choice as a franchise business.
Gym Franchise opportunities in Ireland:
Owning an energie franchise is a hugely rewarding experience and provides you with the opportunity to create the personal and financial success that you have always deserved.
We urge you to attend one of our Discovery Days or alternatively contact us for more details.
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