With three franchised LIPA 4:19 academies already established and two more opening in the new year, Franchise Manager Kerry Watkins, is eager to continue its successful expansion with the launch of its first European academy.

“Our first European LIPA 4:19 academy was launched at the start of January 2011,” reveals Kerry. “I will go over to Bulgaria in the new year to assist with staff training, marketing, the academy launch and establishing the day-to-day running of the business.” Martina Nenova will be the franchise owner of the new LIPA 4:19 academy, which will hold its classes at The Metropolitan Hotel in Sofia.

Art directors Boris Pankin and Evgeni Gospodinov will also be working alongside Martina and will be in responsible for supplying the creative team and teachers. She approached the LIPA 4:19 franchise team, as she was very impressed with the curriculum and variety the academy had to offer.  “Martina had a real passion for the performing arts and I know that she will do a brilliant job managing their LIPA 4:19 academy,” enthuses Kerry. “With a venue like the Metropolitan Hotel in Sofia. , which has excellent teaching and performance facilities, the academy is sure to gain a lot of interest in the local area.”

“To ensure the new LIPA 4:19 academy gets the publicity and recognition it deserves, we will be holding a press conference with Bulgarian TV and radio stations from the local area to generate a buzz.” Since its launch 8 years ago, the LIPA 4:19 brand has successfully established its reputation as a quality and unique business opportunity, which has been confirmed by its recent British Franchise Association ‘Associate’ accreditation.

“When we awarded our first LIPA 4:19 franchise, we was very thorough with the selection process to ensure we had the highest calibre of franchise owners,” explains Kerry. “As the company started out small, we wanted to make sure we steadily built a quality brand and not just let anyone become part of the LIPA 4:19 network.” LIPA 4:19 is the only children’s performing arts academy that is directly linked to an established art institution – the Liverpool Institute of Performing Arts.

LIPA 4:19 classes are open to all children and young adults between the ages of four and 19 looking to explore and express creativity through singing, dance and drama. LIPA 4:19 is looking for franchise owners who have a passion for the performing arts and a good head for business. Previous experience working in the performing arts industry or with children would be an advantage but with the assistance of the LIPA 4:19 franchise team, franchise owners will receive all the training and support they will need.

Why should I pick a LIPA 4:19 Franchise instead of starting my own company or theatre/stage school?

One of the most important questions to be answered for any franchisee! The simple answer is because of the difficulties a newly-formed and not yet established company or theatre/stage school will face in the first 18 months of trading. At LIPA 4:19 we’ve been there so you won’t have to. As a LIPA 4:19 franchisee you will be able to tap into the immediate support available, as well as utilize the renowned LIPA 4:19 brand for marketing and promotional purposes. The support allows you to concentrate on the running of a successful LIPA 4:19 Franchise.

What support can I expect?

We have a professional support team who assist with the launch of every franchise and provide an ongoing service. The combination of our transferred skills, knowledge and procedures, and your commitment, determination and professionalism are key to the successful operation of a LIPA 4:19 Franchise.

Will I receive any training?

We provide comprehensive training in all aspects of the LIPA 4:19 Franchise business. This is delivered at the Liverpool Institute for Performing Arts, and you will receive a comprehensive grounding into our marketplace, teaching style, curriculum and operations. You will also have the opportunity to benefit from proven marketing strategies used by existing franchises.

What are the advantages of LIPA 4:19 Franchises for students?

There are many advantages including a focused LIPA curriculum for each age group and discipline, a direct link with the Liverpool Institute for Performing Arts, exams taken through accredited boards, the LIPA ethos of social inclusion and equal opportunities, and a fun and friendly environment for all.

Why have other franchise owners chosen LIPA 4:19?

There are many reasons, including the immediate credibility of being affiliated to the Liverpool Institute for Performing Arts; the invitations to LIPA events including masterclasses given by such well-known names as Sir Paul McCartney, Sir Ian McKellen, Dawn French and Robin Gibb; the back-up of a dedicated, experienced franchise team and the possibility of attractive financial returns.

Is this a growing market?

The potential audience is the 12 million young people aged 19 or under, so there are plenty of people to appeal to. There is also a growing demand from parents for high quality educational activities for their children, especially where there are tangible benefits in terms of greater confidence and self-esteem, social inclusion and group skills.

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