Sliderobes, an Irish company founded in 1983, currently employs approximately 250 people. They have 15 franchise factory showcentres in Great Britain and Ireland with plans to grow further. Sliderobes has implemented a CRM system, Sage SalesLogix, to improve the management of the customer relationship.

We pride ourselves on our level of customer service, explains Richard McMullan, Managing Director of Sliderobes. With the significant growth of our business and the quadrupling of our sales, we were finding our paper based systems were struggling to cope with the increase in business. Sliderobes chose Sage SalesLogix because of its functionality, scalability and user friendliness.

Our people use the system for every contact we have with the customer, continues Richard. The system has automated the way we record, store and manage customer information from first contact through to the wardrobe installation. It has also automated our management information and it provides us with all the key customer service management information for any timescale we choose to analyse.

The CRM system makes life easier for us all at Sliderobes, concludes Richard. Staff can now spend time with customers rather than completing administration tasks.

I estimate that my factory showcentres will be able to increase their business volume by well over 50per cent. 

Richard McMullan - Sliderobes

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