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It started back in 1956, in this actual storefront location and was originally called Mikes Subs. In 1956 there were very few franchise restaurants or hamburger Franchise chains. No chain pizza, chicken or taco restaurants, either. We’re making our way across the United States and beyond, and theres plenty of Sub Franchise opportunities in new emerging markets every day. Be a part of the tradition.
Sub Franchise Ireland. It started back in 1956, in this actual storefront location and was originally called Mikes Subs. Mike opened the small shop in the sea-side town of Point Pleasant, New Jersey. You have to remember that in 1956, there were very few franchise restaurants or hamburger chains. No chain pizza, chicken or taco restaurants, either. In 1956, proprietors or mom and pop businesses would open their stores in basic storefront locations like you see here. To survive and thrive, they had to offer exceptional quality products, coupled with unparalleled service.
In 1956, Mike was unique in that the product he was offering was a relatively new item in American society, the submarine sandwich. Mike also benefited from the geographic location of his store. Point Pleasant, New Jersey is centrally located in the state on the legendary Jersey Shore. It is approximately 1 hour south of New York City, 1 hour east of Philadelphia, and about 3 hours north of Maryland, Delaware and Washington, D.C. For over a century, the people that lived and worked in these metropolitan areas would flock to Point Pleasant to experience the sun, surf, sand, boardwalk, salt water taffy, and all the treasures that made up the legendary Jersey Shore experience. Mike capitalized on the influx of vacationers, visitors and local residents by offering them his unique new product, submarine sandwiches. But what really differentiated his restaurant was the experience he gave his customers. Recognizing them by name, and knowing the sandwich they were going to order, because of their frequent visits.
People would line up throughout the summer to buy the sub sandwiches that Mike was selling, and to enjoy the experience of coming into his shop. For over half a decade, he built the business into a thriving landmark, and was a pioneer of the authentic subs sandwich. In 1972, Peter Cancro was a high school student in Point Pleasant, New Jersey. He began working at Mike's Subs at the age of 14. Peter loved working at Mikes. He loved authentic submarine sandwiches. But even more, Peter loved working behind the counter, interacting and talking with the customers. He liked learning about where they were from and their summer vacation experiences. He took pride in knowing which authentic sub sandwich his loyal customer would order as they entered the store. When Peter was a senior in high school, he overheard the owner of Mike's Subs discussing selling the business. He thought to himself, I love the food, I love working in the store, maybe Ill buy the shop. Pretty ambitious for a 17 year old kid. Peter approached his football coach and said Hey coach, Mikes Sub shop is for sale, and Im interested in buying it. Can you help me out, It didnt hurt that his football coach was also a banker.
The football coach came through for Peter, and backed his loan. So, at the tender age of 17 before he was legally able to slice a sub Peter Cancro became the owner and proprietor of Mikes Subs. Shortly after buying Mikes, he married his wife Linda, and they opened a couple more local outlets of Mikes Subs. Peter expanded upon the phenomenon of Mikes Subs. Teaching the crew to interact and talk with the customer, to share a passion for getting to know the customer. He spent the next decade building on the cult like following that Mikes Subs already enjoyed. They would have customers lined up out the door in the summertime waiting to get the authentic sub sandwiches that Mikes was famous for. In the mid eighties, Peter heard more and more people say, Peter, were going to miss you and your subs this winter. We sure wish you would put a Mikes where we live, People would come in at the end of the summer and get several giant subs wrapped for travel, to carry back to their homes across the country. This got Peter thinking, and he started researching the possibilities of franchising the Mikes concept. In 1987, Peter began franchising. He changed the name from Mikes Subs to Jersey Mikes Subs to capture the authenticity of where the authentic sub sandwich was born. Today, Peter Cancro is CEO of Jersey Mikes Franchise Systems Inc., overseeing 350 plus franchise restaurants.
Despite the title, Peter still jumps behind the counter to test his skills and demonstrate his passion for the product and the customer. He tries to instill that passion in every store he enters and with every franchisee he meets. Today, the authentic taste served Mikes Way with lettuce, onions, tomatoes, oil, vinegar and spices, is available nationwide. Our secret, Everything about Jersey Mikes is high quality. Our certified Angus Beef top rounds are trimmed and cooked right in the store. Our meats and cheeses are all top quality premium brands. Our bread is fresh baked each day on the premises. And of course, everythings prepared right in front of you. Its what makes Jersey Mikes the most authentic tasting submarine sandwich available. And its a tradition of quality well never outgrow. Its been over 50 years since the first sub was made with quality and care at the original Jersey Mikes. Over the years, Jersey Mikes has fueled its growth and success by continuing its tradition of quality and commitment to making the best sub sandwich in the industry. With a Jersey Mikes franchise, you can own a business that capitalizes on this solid tradition and excellent reputation for giving customers what they want, great food that is fresh, fast and affordable. Theres really no secret to owning a successful Jersey Mikes franchise.
We provide all of the ingredients and know how to make the freshest, most delicious and satisfying sub sandwich youve ever tasted. You provide enthusiasm, great customer service and a desire to succeed. Even if youve never worked in a restaurant, our Auto Pilot program and step by step instruction can help you establish a business that is challenging as well as rewarding. Sound good, Then come take a better look at a Jersey Mikes sub franchise. Were making our way across the United States and beyond, and theres plenty of opportunities in new emerging markets every day. Be a part of the tradition.
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