Clothing Franchise Promod is one of Frances largest and most successful high street fashion franchise opportunities and is expanding into Ireland later this year. The brands first Irish franchise will be located in the Athlone shopping centre and a second franchise is due to open in Dublin before December. Promod plans to launch a roll-out of up to 25 franchised outlets over the next three years in Ireland which could intenisfy the already competitive retail franchise market.

While the womens clothing franchise directly controls most of its European stores, its Irish fashion business has been franchised out to three Dublin-based businessmen: John Smith, Sunil Shah and David Jones are the co-owners of the Tommy Hilfiger fashion franchise in Ireland and are thought to be investing over €6 million in the roll-out of the Promod fashion franchise label.

A retail franchise expert, says the three business partners were wary of taking a risk with an expensive central store without having an idea of how the name would perform in the Irish market.
The company, employs 3,000 people and has more than 510 stores in over 20 countries, worldwide.